That
Apple is working on a substantial update to its Maps app seems a foregone conclusion at this point. But aside
from the occasional vague rumor, any features that might be contained in such
an update have remained shrouded in shadow. Maps is clearly an important part
of iOS, but Apple's let it languish even as other parties -- like Android --
have leapt ahead. If iOS 6 does indeed bring a new version of Maps, there are
some features that might help it catch up to, and overtake, the competition.
Turn-by-turn: Apple
doesn't particularly mind playing catch-up to its competitors, especially if it
means taking the time to create a fully thought-out implementation rather than
be first to market. While there are plenty of viable third-party GPS
apps for iOS, they're often pricey additions with hefty downloaded
map packs. And it has to be galling for the company to lack a feature that
Google built into Android back in 2009. This is one place that Apple's mobile
competitors have had the advantage, so it seems a likely area for Apple to
focus its efforts.
Dashboard
mode: The current directions interface for Google Maps on iOS is
sufficient for cases when you're navigating from the passenger seat, or even on
foot, but if you're driving solo, it's downright dangerous. Siri's voice
navigation might help diminish that risk, but in situations when you do need to
go hands-on, a more dashboard-friendly interface would be quite handy. And if
you guessed that Android already has something similar, you get a gold star.
Better
traffic: Apple's already admitted that it's been collecting anonymized
information from iOS device users to
create "a crowd-sourced traffic database." While traffic support has
been built into mapping on both Android and iOS for a while, it could always
stand to have its reliability improved--current predictions can often be hit or
miss. By taking advantage of the millions of iOS devices in use, Apple can
potentially use that data to build an even better model of traffic situations
in real time.
Offline
mapping: Another Android advantage: Its turn-by-turn implementation
caches data about your route so that if you lose network connectivity during
your trip, you won't lose all your data. That's a good way to strike a balance
between the convenience of downloaded maps and their hefty sizes; it's
definitely a feature Apple should embrace.
Cycling
directions: On the Web and on Android, Google Maps offers the ability to
provide directions for cyclists. That's not only a handy feature, but it's an
important one: Biking directions often conform to neither driving nor walking
directions. Not only could it help cyclists create more efficient routes, but
it could have a positive impact on safety as well, helping ensure that cyclists
don't find themselves in a dangerous traffic situation.
Preferred
routes: Making directions smarter always gets a thumbs up. Speaking as
someone born and raised in a city where you're more often than not told
"You can't get there from here," it'd be nice if the mapping data
could be improved to take advantage of local knowledge. Whether that can be
accomplished by harnessing traffic data to figure out how to avoid congestion
spots, or otherwise analyzing routes that travelers commonly take, is unclear.
It's a challenging problem to solve, but the rewards of having best-in-class
directions extend beyond just bragging rights.
Multiple stops: Ever need to figure out the
most efficient way to make pick up a friend on the way to your destination? On
iOS, Maps are a strictly location-to-destination affair. But Google Maps on the
Web allows you to add subsequent destinations, helping you plot complicated
routes to multiple places, potentially eliminating redundant or convoluted
parts of your route.
Augmented
reality: It's a feature that's cropped up in plenty of apps, but it's
always seemed a bit like a solution in search of a problem. Could an
Apple-implemented augmented-reality option find a home in mapping? Rumors
suggest that Apple is using a 3D-mapping technology that it picked up when it
acquired C3 Technologies, but it's unclear exactly what the implementation
might be. Perhaps it could be used to beef up turn-by-turn directions by
showing real-world landmarks, or even provide points of interest like nearby
restaurants, lodgings, or gas prices.
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