Microsoft will charge users who
buy a new Windows 7 PC $14.99 for an upgrade to Windows 8, according to a
report. The cost of the upgrade was revealed yesterday by Paul Thurrott, a popular
blogger who writes SuperSite for
Windows. An earlier
report by CNET had
claimed that Microsoft would charge a fee for the upgrade, but had not spelled
out the amount. CNET said that the program would kick off alongside the
delivery of Windows 8 Release Preview. Microsoft has said it will ship the
preview the first week of June. If the company follows the same schedule it
used in 2009 to deliver Windows 7's release candidate, the most likely date is
Tuesday, June 5. Eligible customers must purchase a new Windows 7-powered PC
between June 2012 and January 2013.
Unlike the past two upgrades -- a
2006 program for Windows XP-to-Vista and the 2009 deal for Vista-to-Windows
7 -- Microsoft will
this time not upgrade users to the corresponding Windows 8 edition, but instead
will provide everyone with Windows 8 Pro, the higher-end version of the two
that will be widely available at retail, said both Thurrott and CNET. The two
previous upgrade plans offered the newer operating system for either no cost or
for a small fee. Details varied, as computer makers fulfilled the offer, with
some demanding small fees while others provided the upgrade free of charge. Some
OEMs had given customers free upgrades to earlier editions as well. In 1998,
Gateway, for years a Dell rival in the direct sales market, offered free
Windows 98 upgrades to people who bought a Windows 95 machine prior to the
former's release. Although Microsoft has not divulged upgrade pricing for
Windows 8 and Windows 8 Pro, if it sticks to its current scheme, those versions
will run customers $120 and $200, respectively. Microsoft's $15 charge for the
Windows 8 Pro upgrade would then represent a discount of nearly 93 percent. Apple,
which is also releasing a new operating system upgrade this year, has not
announced an upgrade program. Last year it offered customers a free copy of OS
X 10.7, or Lion, if they bought a Mac equipped with Snow Leopard. Apple's OS
pricing, however, has been significantly lower than Microsoft's of late:
Upgrades to OS X 10.6, aka Snow Leopard, and Lion ran users $29 and $30,
respectively. Users ineligible for the low-cost Windows 8 upgrade may be able
to score a copy at a substantial discount if Microsoft's promise of
"limited-time programs and promotions" results in a repeat of the
aggressive deal the company ran for Windows 7 pre-sales. In mid-2009, Microsoft
sold Windows 7 upgrades for between 50
percent and 58 percent off the sticker price, then delivered those
orders after the late-October launch of the OS. Microsoft will likely run the
Windows 8 upgrade program through a website it
registered in February.
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