Twitter
is expanding the reach of its social network right into your inbox. The
micro-blogging platform has announced that users now have the option of
reading the "best of Twitter" in a weekly e-mail digest. The e-mail
digest isn't exactly the best of your Twitter
feed, though. Instead, it is designed similar to Twitter's Discover
tab, and highlights popular trending stories, not tweets. The digest will show
only the first few lines of each story, and users will have to click on
headlines to finish reading any particular story. Users will be able to tweet
about the story directly from their e-mail platform, and also see related
tweets from people they follow.
According to Twitter's blog post
announcing the feature, the digest will also feature popular tweets -- but not
from people you actually follow. According to the post, you will see the "most engaging
tweets seen by the people you follow, even if you don't follow those
who wrote them." So you'll basically see popular tweets from people your
followers follow.
You'll also be able to see whether these popular tweets were re-tweeted
or marked as a favorite by people you follow. A weekly e-mail digest is a
change of direction for Twitter, whose main draw is its ability to relay
information quickly and in real time. But this e-mail digest doesn't focus on
tweets; it looks at general trending topics and "engaging" tweets,
not necessarily from people you follow. While it makes sense that Twitter has
designed its newsletter this way (it would make no sense for Twitter to pop out
weekly e-mails with irrelevant tweets from people you follow), this digest
doesn't seem like it'll be very useful if you already subscribe to any other
type of news digest. The digest will give you a broad scope of what's trending
in the world (which is what most news digests do), and will only be loosely tailored to your network. To sign up for
Twitter's new weekly digest, go to your Twitter Notification Settings,
and under "Updates," check "Email me with a weekly digest of
Stories & Tweets from my network."
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