Twitter sometimes gets it first --
whether the recent death of Whitney Houston, Hudson River plane crash,
or the 2008
terror attacks in Mumbai. Despite being an important part of
the news cycle, Twitter and Facebook, are still not big news sources for most
people, a study reveals. Just 9 percent of American adults turn to Facebook and
Twitter on a regular basis for news, according to The State of The News Media 2012, a report from the Pew Research Center's Project for
Excellence in Journalism. Instead of looking to their family, friends,
acquaintances, and colleagues, most people still get their information from
news organizations (36 percent), search engines (32 percent) and news
aggregation sites and apps such as Google News and Flipboard (29 percent), the Pew study finds. Not surprisingly, those
numbers change when you exclude non-digital news consumers and count only
people who go online for their primary or only news sources. More than
half -- 52 percent -- of those digital news consumers get at least some news
from Facebook and Twitter. But digital news readers still prefer to get their
data directly from news organizations (92 percent) and search engines (85 percent).
Facebook is King, Twitter Better
Value
Despite Twitter's reputation for
breaking news, it appears that Facebook is where people are most likely to turn
to get news recommendations. Seven percent of U.S. digital news consumers say
they get news on Facebook very often, the Pew's survey finds, while 3 percent
turn to Twitter with the same frequency. But Twitter appears to be a more
highly valued news source than Facebook. More than half -- 56 percent -- of
Facebook users who get news from links on the social network say they would
have found that news somewhere else. Only 43 percent of Twitter users, by
comparison, felt the same way about links they find through the self-styled
"information
network."
Change in the Wind?
It will be interesting to see if
these findings change over the next few years, especially where Facebook is
concerned. The world's largest social network is encouraging news sites to
create apps using Facebook's
new frictionless sharing appsthat
automatically share what users are reading with their friends. If you're a
Facebook user, you've likely seen a lot of these links pop up on your news feed
showing you that a friend has read an article from Yahoo News, The Wall Street
Journal, The Washington Post, The Guardian, or other news sources. Given the
viral nature of Facebook and the seamless way people are now sharing news on the social
network, the importance of Facebook as a
news driver could change dramatically over the next twelve months. The Pew's
findings are based on responses from 3016 U.S. adults surveyed during the month
of January.
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