Demand for Apple's
new iPad is still high, but production is struggling due a low supply of Retina
displays and the investigations into factory conditions, according to Sterne
Agee analyst Shaw Wu. Apple Insider reports that Wu revealed this information
in a note last week, sent with the purpose of reassuring investors that demand
for Apple's tablet is not declining. Wu claims that he has investigated Apple's
supply chain and found that the company still has a high interest in the iPad.
He expects that the Retina display problem will be rectified soon, as Apple
adds production lines and suppliers for the tablet. It has been reported that
Samsung is the main supplier of Retina displays for Apple, which leaves the two
companies in a strange situation, with Samsung both a vital component supplier
and yet an opponent in several courtrooms around the world.
Wu adds that the
investigations into Foxconn factories are part of the cause of limited iPad
shipments. Following worker misconduct accusations against Apple, factories
were investigated by the Fair Labour Association, resulting in a promise from
Foxconn to reduce overtime hours and increase pay. These reduced hours mean
production on the assembly lines of Apple's devices may have declined. The lack
of overtime is also causing problems for the workers themselves, who need the
extra money from longer hours to help their families. Wu still estimates that
Apple will sell 63 million iPads in 2012, a higher prediction than his earlier
60 million estimate. Gartner has also released its tablet predictions this
week, stating that the iPad is the product to beat.
No comments:
Post a Comment