Samsung Electronics, the world's biggest memory-chip maker, has unveiled
plans to invest $7bn (£4.4bn) towards building a chip factory in China. Samsung will initially invest $2.3bn in the
plant, which will make chips for smartphones, tablets and MP3 players, and
increase its investment gradually. The firm has been looking to tap into the
lucrative Chinese market, but there have been fears of technology leaks. Samsung
won a government approval to build the plant earlier this year. In an emailed
statement to the BBC, Samsung said the new facility will help it "rapidly
respond to meet the fast-growing demand from customers and further strengthen
competitiveness in the memory industry". The plant is expected to start
production by the end of 2013.
Over the years, China
has become a leading manufacturing hub for consumer electronics. Contract
manufacturers such as Foxconn, have been making gadgets ranging from
smartphones to tablets PC for leading global brands. Many of these products use
memory chips manufactured by Samsung. Analysts said having a production
facility in China will help Samsung to further strengthen its position with its
customers. "Inventory cycles are very short for electronics
manufacturers," Tim Charlton of Charlton Media Group told the BBC.
"You need to be close to your customers for inventory and delivery
reasons." He explained that being in China will help Samsung take out
extra layers of transport and storage and ensure speedier deliveries to its
clients. "It makes perfect sense for them."
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