Spotify,
the music streaming service, has introduced a new embeddable button for websites
that lets visitors stream any song directly from Spotify’s music library. Just
like you can embed YouTube videos, Spotify’s Play button will let you embed
songs, albums and playlists on your website or blog. Then, when visitors click
on the play button, they will be able to listen to the tracks without leaving
the page. There’s a catch though – because of licensing rules, you will still
need the Spotify desktop app running in the background. If you’re not a
registered user, you’ll be prompted to download the app and sign up for the
service (free with ads, up to $10 monthly for premium service). To get a Play
widget for your website, all you have to do is right-click any song, album or
playlist in Spotify to get the special URL, which you then paste into embed.spotify.com. If you use Tumblr,
you can also search and pick through the entire Spotify library straight from the
Audio Post tool. You can choose between compact or more prominent versions of
the widget, and you just paste the resulting code on your website. If you spot
a Play button that you like anywhere on the Web, you can also get the code for
it directly: just hover over the top right corner and click to get the embed
code. Spotify’s Play button could become popular among online publishers, which
had limited options to legally embed a song on their pages. Publishers could
use either YouTube videos or see whether the song was available on SoundCloud.
Artists are also paid for every play. Last, but not least, the Play button will
make it worth while for more people to download Spotify, even if they go for
the free plan, which currently offers unlimited streaming (with ads) in the
U.S., and has limits in other countries. So even if you don’t use Spotify for
all your music needs, it could become a must-have to listen to licensed songs
legally embedded on websites.
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