Near-Field
Communications (NFC) has logically been drawing attention, given the proliferation of
wireless gadgets and the increasing
number of tasks we conduct with them. It sounds handy to just click to pay, but before you open your digital wallet, here
are some considerations.
1. It's Cheap and Easy.
Near-field communication
(NFC) is a short-range wireless transmitting technology that connects a
smartphone with a receiver to transfer data. NFC's big potential is in mobile
payments, which are convenient and cost saving, so they're attractive to users
and companies. Sandy Shen, an analyst at Gartner, says NFC appeals to a variety of
industries because "it
supports any services that require data transfer and authentication."
2. Adoption Seems
Inevitable.
Chris Silva, an analyst
at Altimeter Group, says NFC is the natural next step for smartphones. But
widespread adoption requires that more devices include the technology and more
merchants support its use for payment. Today, smartphone users make up less
than 50 percent of the mobile market and Apple and Android do not yet offer
NFC, though the iPhone 5 is expected to include it. RIM and Samsung are among
its early adopters, but it's unclear whether it can be added to existing
devices.
3. It's a Hot Potato for
Enterprises.
Businesses, credit card
companies and cell phone providers are all debating who should handle the
billing. "If your Verizon bill has [a charge for] coffee on it, who's
responsible?" Silva asks. Right now, service providers and manufacturers
control whether to include NFC on their phones and whether their billing
systems process payments. But IT in the enterprise will have to sort out the
problems caused by the personal use of corporate devices and deal with the
liability that mobile payments could create. "From a policy standpoint,
it's more complicated for IT," Silva says.
4. It's Already in Use
Overseas.
Silva says NFC is taking off quicker
outside the United States and western Europe. For
example, in Japan, people use a form of NFC called FeliCa to pay with their
phones, and the purchases appear on their phone bills. In the United States,
billing agreements between vendors and credit card companies have caused
conflict. Thomas Husson, an analyst at Forrester Research, adds that the
technology is performing well in Japan in part because mobile providers offer
discounts on NFC phones to consumers.
5. Security Risks Come
Standard.
People will lose
devices, which is NFC's biggest security risk and, Silva says, a big barrier to
consumers adopting NFC. Arizona State University recently explored using
NFC-enabled smartphones as dorm keys, and it sees potential for both big
savings and security concerns. Next it will test security improvements, such as
the credentials app timing out after 30 seconds.
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